About Us
The Moroccan Society for Tourism Engineering (SMIT) is a public institution created in December 2007 with the mission of implementing the strategy for developing Morocco’s tourism offering.
In an increasingly competitive international context, where tourist destinations strive to differentiate themselves, attractiveness has become a major driver of development.
SMIT places attractiveness at the heart of its priorities, with the ambition of maximizing the value of each tourist territory’s assets to turn them into genuine hubs of competitiveness.
Tourism in Morocco
Our news
Our services
Customized support
Building on our in-depth knowledge of the investment market, our understanding of each region’s development needs, our strong expertise, and our analytical capabilities, we provide you with a team of professionals and a tailored, high-quality service offering to support you from the conception of your project through to its launch. Our objective is to help you enhance your economic competitiveness and thereby contribute to the success of your development.
Tourism engineering
Through our Tourism Engineering (Product, Land, and Financial), we provide investors and decision-makers with the essential elements needed to guide their investment decisions—whether in terms of the types of projects to develop (accommodation, heritage enhancement, leisure facilities, etc.), the tourist destinations to target (maturity, seasonality, positioning, etc.), the expected level of profitability, or the possible implementation structures (public setups, PPPs, private schemes, etc.). The studies and analyses carried out by our teams thus constitute a comprehensive set of information and tools, updated periodically, to enhance knowledge of the tourism sector and its competitiveness.
Support for private and public investors
Capitalizing on our international partner network, we strive to position Morocco at the center of the global tourism investment conversation, making it an essential destination for tourism investors within our target communities. SMIT’s role consists of seeking funding for the tourism projects in its portfolio by leveraging its network of international partners.
Our values
They guide our people every day, across all our activities. They shape our ambition, our strategy, and our actions. Our values unite all our energies to make SMIT a sustainable, committed, and respected public institution of reference.
Transparency and reliability
Transparency is what allows us to work with complete trust alongside our partners. We are committed to withholding no information that could influence investment decisions and to providing them with verified and reliable data.
Team spirit and sharing
We prioritize collective success by sharing the same values. We work together in synergy, fostering a partnership mindset both internally and externally.
Innovation and openness
Driven to develop high value-added products, we encourage creativity and initiative among our teams while remaining attentive to market players and our partners’ needs. We are determined to anticipate market trends and adapt to them dynamically.
Excellence and efficiency
We share a commitment to providing the highest possible level of service. We hold ourselves to high standards in everything we do. We strive for continuous improvement with a focus on proactivity and responsiveness.