Who we are
The Moroccan Society for Tourism Engineering (SMIT) is a public institution created in December 2007 with the mission of implementing the strategy for developing Morocco’s tourism offering.
In an increasingly competitive international context, where differentiation between tourist destinations is becoming more and more difficult, attractiveness has become one of the major development challenges.
SMIT places attractiveness at the heart of its concerns, with the ambition of making the most of the assets of each tourism region to turn it into a true competitive cluster.
Tourism in Morocco
Our news
Our services
Customized support
We offer customized services to accompany your tourism projects from conception to implementation. Our aim is to increase your competitiveness and guarantee the success of your project.
Tourism engineering
With our expertise in tourism engineering, we guide investors towards the best opportunities and provide strategic and operational tools, while facilitating access to project financing.
Support for private and public investors
Thanks to our network of international partners, we are positioning Morocco as a prime destination for tourism investment. We facilitate access to financing, attract strategic capital and give impetus to projects. With us, every initiative finds the resources it needs to succeed.
Our values
They govern our men and women on a daily basis, in all our activities. They guide our ambition, our strategy and our actions. Our values bind all our energies together to make SMIT a benchmark public player that is sustainable, committed and respectful.
Transparency and reliability
Transparency is what enables us to work in complete confidence with our partners. This is why we are committed to not withholding any information that could influence an investment decision, and to providing them with verified and reliable information.
Team spirit and sharing
We promote collective success by sharing the same values. We work together in synergy, in a spirit of partnership, both internally and externally.
Innovation and openness
We are committed to developing high value-added products, encouraging creative activity and initiative among our staff, while keeping a close eye on the market and the needs of our partners. Our aim is to anticipate and adapt dynamically to the market.
Excellence and efficiency
We share the desire to provide the best possible service. We are demanding of ourselves and of our missions. We strive for continuous improvement, proactively and responsively.
